The employment specialist world of tomorrow, expanded

Michele Martin presented a workshop on Using Free Internet Technologies to Support Customer Job Searches and Provide High Quality Services at this year's Garden State Employment and Training Association Conference (GSETA). It's a great how-to for following through with using social media and other web tools for workforce development services. Check the conference wiki for the handouts to the other workshops as well.

Here is the outstanding GSETA blog.

Fate or free will?

As the workforce shrinks, it's interesting to see the difference between the media reports of mass layoffs and the actual ways that individuals are losing their jobs. Job seekers can easily interpret the poor economy and continuing layoffs as signs that no one is hiring, but job openings happen every day as new positions are created or as workers in critical positions leave or get fired. Here's a list of how jobseekers I work with have left their employers in the last 8 months:

1. Quit due to not getting along with supervisor
2. Fired for not making it to work (within first 2 weeks)
3. Laid off in order to make room for the owner's daughter-in-law
4. Fired for disagreements with customers
5. Quit due to not getting along with supervisor
6. Laid off for not calling in for on-call work
7. Resigned due to health complications

Of these 7, only 2 appear to have been unavoidable (#3 and #7). The others were the result of poor soft skills such as teamwork, responsibility, following procedure, punctuality and attendance. Soft-skill job coaching is clearly important for maintaining employment.

Of the 2 terminations that were unavoidable, the economy was definitely a factor in #3, which was a residential housekeeping position, a field that is losing demand in these tough times.

I know some of these positions were refilled, but I don't think they all were. Several employers have stated over the last year that they are not actively laying people off but are reducing their staff by not filling positions when individuals resign or are fired. Instead, duties and hours are being spread among the remaining employees.

While large layoffs do occur, they target specific locations and industries, which do not seem to directly include the individuals I serve in Portland. 2o minutes away (Intel, Nike, Columbia Sportswear and others), the story is different.

The employment specialist world of tomorrow

Despite spending most of my day (work and personal time) on a computer, I'm a skeptic about the promises of world-changing web applications. I think MySpace is for kids and I figure that 99% of videos on Youtube are better off not seen. I follow people on Twitter, but don't tweet myself as I don't think my employer would approve. Of course, I do blog.

Still, I think these are all great tools for workforce development. Here's a roundup of the most hyped sites and thoughts on their potential in our field. Real life examples reveal the early adopters and some hiccups with blogs that were suspended after three posts or social networking profiles with zero friends.

Twitter

Basic:
1. Announce Events
2. Celebrate successes.

Advanced:
1. Connect to employers.
2. Advertise specific candidates.

-Workforce Solutions Heart of Texas tweets.
-Workforce Solutions Lower Rio Grande tweets.
-Wise (VA) Workforce Center tweets.
-Worksystems Inc (Portland, OR) tweets.

Youtube

Basic:
1. Recruiting/Informational Brochures
2. Event Recaps

Advanced:
1. Self-produced (targeted) training
2. Employer interviews/profiles

-Workforce Solutions (Houston-Galveston-Gulfcoast) application and interviewing videos on Youtube.


MySpace/Facebook

Basic
1. Announce events.
2. Recruit.

Advanced:
1. Maintain follow-up contact.
2. Connect participants to other resources.

-Workforce Solutions Heart of Texas Myspace.
-Columbia-Greene Workforce NY Myspace.
-Worksource Vancouver (WA) Myspace.


Other examples:

Workforce Solutions Gulf Coast blog.

Huron County (OH) employment specialist interview by the Toledo Blade on Youtube.

Cumberland County (NC) Workforce Development montage on Youtube.

WorkOne Southeast (IN) youth commercial on Youtube.

Wise (VA) Workforce Center podcasts.