Horrible service, with a smile

In recent weeks, I've been in situations as a customer where cheerful and chatty individuals did a poor job of getting me what I needed. The first instance was an inconsequential visit to a deli that had closed its grill, but didn't have a sign saying so and still had its order slips out. Only after I filled out an order did the friendly guy behind the counter happily tell me that the grill was closed. No big deal now that I look back on it, except that it has made me start to recognize similar instances: supermarket cashiers who try to find out what I'm making for dinner, while slowly making an awkward pile of my groceries; low-pressure auto service mechanics who commend our small fuel-efficient sedan, and offer to sell us spark plug wires for a car that doesn't use any.

It's made me paranoid about the quality of service I'm giving, and how it balances with my friendliness. Long-term case management is built upon strong relationships. On one hand, it's important to be warm and engaging. More importantly, though, it's necessary to provide a product that the customer will value. In this case the product is competent advice, practical steps to job search, adequate support services, and accessible, demand-driven training. Job seekers need to trust that they are receiving something that will help them, and that there is a benefit to working with an employment specialist.

Why should someone make regular visits, stay in contact, and follow the instructions of someone who is not helping them, or someone who is telling them things they already know?

By providing quality employment services, an employment specialist can also maintain a relationship when providing feedback that is not obviously "friendly customer service." Sometimes, you need to tell a job seeker something that they do not want to hear. It's easier to take such advice from someone with a track record of providing wise guidance.

How I work towards good service:

1. Complete a tangible activity/provide a meaningful resource during each meeting with a job seeker.
2. Don't get lazy and allow job seekers to use cover letters, resumes, applications that are not perfect. If they resist making edits, try different suggestions.
3. Get job seekers as prepared as possible for talking to employers/interviewing.
4. Give job seekers worthwhile action steps to take following each meeting.
5. Keep seeking out new ideas, techniques, and trainings