Dying newspapers and growing application piles

Recent discussions with Portland, OR employers have revealed the following.

*A job listing in the daily Oregonian newspaper received only a few responses (walk-in applications only).

*The same job listing on craigslist a week later resulted in a steady stream of applicants, but only on the first day. Responses dropped off to only a handful on day 2. The employer was reluctant to post on craigslist due to previous issues with the quality of applicants ("interesting people").

*One discount department store is receiving up to 50 applications a day. Over the summer, hiring will slow down due to participation in the youth (WIA) summer jobs program.