Sunday, July 12, 2009

Rags to Riches in 15 days!



I recently read Get Hired Fast: Tap the Hidden Job Market in 15 Days by Brian Graham, which I acquired as an impulse buy at FedEx Office. I bought it after skimming through and seeing that it focused on cold calling, which is a common deficiency in job searches. It is taxing to make enough cold calls to get good at it, and people generally stay away from doing things they are not good at, which leads to few cold calls.

According to Get Hired Fast, it is a mistake to shy away from cold calls, and I agree. The book's strong suit is its support for cold calling as the focus of a job search strategy, from researching employers to developing a script for calls. It's all part of a regiment that prescribes a short (3 weeks) but concentrated (150 calls) calling campaign.

There are 2 things I've started to tell job seekers lately. The first is that job search is what they do outside of my cubicle (meaning that they need to be active outside of our visits). The second is that of all the job seekers who have found jobs while in our program over the last year, only 1 has gotten a job from online-only sources. All the others have used personal contacts (including job developed by employment specialists), walk-in visits (including in-person visits to employers advertising online), or cold-calls to find open positions that they've applied for and gotten.

Get Hired Fast corroborates this position that job seekers need to get away from the computer as much as possible. Unfortunately, cold calling is only the subject of half the book. The rest of the pages are repeats of standard job seeking advice about interviewing and responding to job offers. This highlights the difficulty with cold-calling; even a book about cold-calling needs a little sugar to help the medicine go down. Instead of this generic advice, I wish it would have included more about script writing and more about dealing with rejection. It honestly states that there will be a lot of rejection.

Get Hired Fast is also like a guide to losing 10 pounds or quitting smoking. It tells you what to do and it tells you how to do it. It doesn't make it easy or fun, though, and the hard work is up to you. If you're advocating for job seekers to make cold calls, I recommend checking it out from a library; it is not essential to have it permanently on your bookshelf.

As a bonus, it can help with job development, where cold calling skills are useful.

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